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The Wise Sage
The Trusted Compass
Conquer The Kingdom
The Wise Sage
The Trusted Compass
Conquer The Kingdom
About
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The Design Quest

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All Posts

Enchanting scene of a castle through a round window, surrounded by colorful potion bottles and flowers. Text reads "The Potion."

Enchanting scene of a castle through a round window, surrounded by colorful potion bottles and flowers. Text reads "The Potion."

The Magic Formula: How 'Just the Right Effort' Supercharges User Retention

Why great products make you earn their love – and why effort is the hidden ingredient to real user obsession

Sophie Pilley

Jul 105 min read

The kingdom - doors to a magical world with a castle fairytale kingdom

The kingdom - doors to a magical world with a castle fairytale kingdom

Breaking the Agency Spell: Why I Walked Away from my £600K Agency (And Why You Might Too)

A brutally honest look at why chasing agency growth might be killing your best work and what to do about it.

Sophie Pilley

Jul 104 min read

How I Redesigned My Life Using 5 UX Laws (After Losing My Dad)

How I Redesigned My Life Using 5 UX Laws (After Losing My Dad)

How I Redesigned My Life Using 5 UX Laws (After Losing My Dad)

Product designers are masters at crafting user journeys, here's how five UX laws helped me transform life chaos into clarity.

Sophie Pilley

Feb 206 min read

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