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Hi, I'm Sophie

Design thinking  Strategy 
Problem-solving Value-led design 

 Workshops   Design Sprints


User Experience Designer

My design philosophy is to use a human-centred approach to tackle complex problems with big ideas to create meaningful, positive and impactful work. Using proven strategy & problem-solving skills, I help companies uncover complex problems, through design thinking methodologies. 

With 5+ years working with start-ups and scale-ups, product companies and two digital agencies, I have deep insight into the challenges companies face scaling and growing their business. I have helped companies unlock this growth through design from re-developing an app to transform the legal industry to empowering teachers to sell resources in a growing marketplace.

Here's how I can help you

I can offer a strategist and facilitator’s understanding of stakeholder dynamics and help your team stay focused on the bigger picture. Here are some of the ways I can help you to achieve success using proven methods and processes.


UX Audits

Carrying out an audit on your website, service or app can uncover hidden usability problems that lead to business challenges. I'll look to determine how to solve them through competitive, quantitative, and qualitative research.


User research

Plan and conduct user interviews or usability sessions to identify user needs and pain points. A report will be produced to identify key themes and identify key areas of opportunity.



Facilitate workshops with clients and stakeholders. Helping teams co-create to refine strategies and requirements. These workshops range from design sprints to experience mapping. These are facilitated either in person or remotely using Miro.


User journeys

Uncovering the journeys and paths your users take is key to a successful product, service or website. Working with a blend of quantitative and qualitative research, I will work with you to define the paths your users take. Presenting user journeys and flows that illustrate your as-is and to-be states.



Taking your idea from post-it notes, scribbles and thoughts to a tangible outcomes. Working together we will define where you want to get to. Whether that's wireframing to ensure a solid site structure and content or prototyping a concept with animations to share with key stakeholders.


IA & Hierarchy

A key part of good user experience is knowing what information to present, when to present it and how. We will work together to provide focus to your users. Whether that's for a sitemap to restructure the navigation on your website or perhaps this is working out how best to show your content that will appeal to your users.

Ready to reach your goals?

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