Who, me?
Sophie is a seasoned design director and agency founder. With over a decade of experience in startups, scale-ups, and agencies, Sophie has honed her expertise in uncovering user insights, crafting user experiences, creating digital products, and leading design teams to success.
As a freelance design director, Sophie specialises in guiding growth-stage SaaS companies on their quest to improve customer satisfaction and retention. By leveraging her skills in user research, data-driven decision making, and innovative problem-solving, Sophie helps her clients transform their products and ideas into measurable solutions that drive business results.
With a passion for mentoring and a love for animals, Sophie brings a unique perspective to her work, always striving to empower others and create meaningful impact.
Learn more about how her work is shifting the perception of design from a commodity to a catalyst for change.
In a realm where digital castles stood tall, a young adventurer named Sophie embarked on a quest to help SaaS companies conquer their challenges and reach the promised land of customer satisfaction and retention.
Sophie's journey began in the halls of learning, where she honed her skills in the mystical arts of graphic design. Though met with doubt from her mentors, Sophie's tenacity and drive proved them wrong as she earned her degree and set forth into the world.
In the early days of her quest, Sophie braved the perils of fast-paced startups and scale-ups, learning valuable lessons about crafting user experiences and developing digital products. Though some castles crumbled, Sophie emerged wiser and more determined than ever.
Seeking respite from the chaos, Sophie ventured into the realm of agencies, where she discovered her true calling as a design leader. With her ability to navigate challenges, uncover opportunities, and guide teams to success, Sophie became a beacon of hope for those lost in the digital wilderness.
As her legend grew, Sophie knew it was time to establish her own kingdom. With two trusted companions by her side, she founded 6bythree, a digital agency dedicated to empowering purpose-driven organisations in the realms of education, employability, and wellbeing.
Now, as a freelance Design Director, Sophie wields her expertise like a mighty sword, helping SaaS companies vanquish their foes and claim victory in the marketplace. With her wise counsel, a trusty data-driven compass, and innovative ideas toolkit, Sophie guides her clients through treacherous landscapes, transforming their visions into measurable solutions.
When not leading her clients to triumph, Sophie finds solace in the companionship of her trusty steed, Nacho the French bulldog, and her faithful feline friend, Kiwi. As she spends her spare time riding horses through the countryside, Sophie reflects on the challenges overcome and the adventures yet to come, knowing that with each quest, she grows stronger and more prepared to help her clients reach the promised land.
A snapshot into my life
My fresh perspective on design
Elevating Design from Commodity to Catalyst
For years, I have focused on value-based design to create offerings that help organisations: - Solve problems - Generate ideas and Translate ideas into measurable solutions. These solutions have driven tangible business results and improved collaboration among teams.
I’m a firm believer that without real actionable insights from your team, your users or the business, a product is destined to fail.
In an era where design is often reduced to a quick, inexpensive, and repeatable service, I bring a unique viewpoint on the true significance of design for businesses.
My goal is to help the design industry break free from the detrimental practice of undervaluing its potential and perceiving it as a implementation tool to execute ideas in isolation, with little actual measurable impact on businesses.
Instead, I advocate for recognising design as a visionary catalyst for change that collaborates with teams to uncover valuable user insights, communicate stories through data, and translate them into tangible business outcomes.
For SaaS teams, this translates to enhancing customer retention and loyalty—a metric that is increasingly crucial for establishing a sustainable business model.
Need some advice?
I'm an active mentor on ADPList regularly giving mentorship guidance to all levels of designers. I also expand my own knowledge by being mentored by some others on the platform.