The Trusted Compass
Measure the path to progress with precision metrics
Conquer your Challenges
You need more than just data; you need actionable insights that drive tangible results.
E
valuate your Castle’s defences
UX Audits
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Delve deep into your current user experience, identifying strengths, weaknesses, and opportunities for enhancement.
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Using a blend of expert analysis, data gathering, analysis and competitor insight to create a clear blueprint for growth.
P
lot your path with precision
Strategic Frameworks
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Using proven frameworks such as the Pirate Funnel (AARRR), HEART, and Lean Analytics to map out your path to progress
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Tailored workshops and guided sessions to help you understand and optimise your user acquisition, activation, retention, referral, and revenue metrics.
U
ncover the Mysteries of User Intent
Behaviour Analysis
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Understanding what your users do and why is crucial for making informed decisions.
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Utilising tools like Hotjar and Google Analytics we analyse user behavior to provide you with actionable insights.
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Tailor your offerings to meet user needs precisely, driving engagement and loyalty.
I
dentify the Path Forward
Benchmarking & Goal Setting
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We’ll benchmark your current data and set ambitious yet achievable goals, providing you with a precise compass to measure your progress.
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Continuous benchmarking ensures you are always on the right path, making data-driven adjustments as needed to stay ahead of the competition.
G
ather Insights at Scale
Quantitative Surveys
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To gain a comprehensive understanding of your market and user base, we conduct large-scale quantitative surveys.
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Extensive data collection allows you to gather diverse user feedback, identify trends, and make strategic decisions backed by robust data.
What to expect
Let The Trusted Compass be your guide to the promised lands of innovation and success. Together, we’ll turn data into actionable insights, challenges into opportunities, and your vision into reality.
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
MyWorld Marketing Manager
Ben
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"From stakeholder interviews, data analysis, to the incredibly quick absorption of complex propositions and strategies their work to understand and know an organisation, its audience and its aims really sets them apart."
MyWorld Operations Manager
Bridget
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"The project provided us with valuable insights and the confidence to make informed decisions. In just 8 weeks Sophie conducted thorough audits, market research, and data analysis, truly grasping our needs. The comprehensive final report offered actionable next steps to build out our offering.”
Growth Manager, Sandwell Business Growth
Nicy
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"It was great to work with Sophie to bring our concept design to life. She was on hand to guide and support us throughout the process, from the initial planning and wireframes testing phase to the workshops with external stakeholders to get buy-in for our ideas.”
Manager at Legal Services Board (LSB)
Tania
£4,000
Embark on a speedy initial journey with key insights and fundamental improvements in just 7 days. This package provides a solid starting point, guiding you with a UX Audit and essential data and metrics.
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High level UX Audit of your offering
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Behaviour Analysis through Google Analytics
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Benchmarking, setting short-term goals
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Fully remote
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Full up front payment
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7 day turnaround
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Ready to start in 7 days
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The project lead will be required for 1-2 hours total
Ways to work with me
Booking Process
Let’s have a virtual tea (or coffee!)
We’ll meet for a virtual brew to assess where you’re at, what your goals are and what you need help with. I’ll guide you towards the right service.
A match made in heaven
If we think it’s a match, we’ll go ahead with a project brief and follow-on call to gather requirements and sign a contract to dot the i’s and cross the t’s. I always leave enough flexibility to allow for change.
Kick off workshop
Once we’ve nailed down a plan, we’ll do a interactive kick-off session with your team (or just you!) and get some early insights to drive things forward. No boring presentations here!
Why work with me?
Research that drives Action
Fast, cheap solutions might offer quick fixes, but they lack the depth and precision needed to truly understand and address the unique challenges and opportunities you face. We deliver actionable insights that are pivotal for sustainable growth.
Shared Problem-solving
Working in isolation drives your product and business goals apart. We firmly believe in the power of collaboration and fostering an environment of shared problem-solving and ideation. Uncover the best ideas and ensure buy-in and alignment across your team.
Transformative Data Insights
Data dumps without a context or a compelling story are unusable. We focus on transforming your data into clear, concise insights that drive tangible business outcomes, empowering you to convert challenges into growth opportunities.
Experiment and Adapt
Half-baked solutions and un-tested features lead to low retention and adoption. Our prototyping and testing processes help you build adaptable frameworks and test things quickly to gain insights to create products users love.
When you choose to work with me, you’re not just getting a one-off service provider; you’re gaining a strategic partner dedicated to your long-term success.
In a world filled with digital wonders and mythical beasts, there was a young girl who dreamed of conquering challenges and slaying the dragons that stood in the way of success. That girl was me, and my quest began over 9 years ago driven by a passion for exploring intricate problems and creating meaningful, impactful design work.
My quest has led me through the choppy waters of startups, the process monsters within scale-ups, and marketing demons in creative agencies, where I acquired the skills to defeat these challenges for teams big and small.
As an experienced design director and business owner, I firmly believe in the power of bringing people together to solve problems, create ideas and translate them into measurable solutions that drive real business results.
When not slaying digital dragons, I find peace in horse riding and enjoy the company of my mischievous pets, Nacho and Kiwi. My passion for organisation has been instrumental in setting up my business and reaching my life goals.
Got a few questions?
Happy to help!
"The Trusted Compass" is a comprehensive service designed to guide growth-stage SaaS startups through the complexities of user experience (UX) and data analytics. It provides precise navigation using advanced frameworks, behavior analysis, benchmarking, and extensive data collection to drive strategic growth.
We offer three distinct offerings: Quick Pathfinders Journey, Strategic Compass and The Trusted Compass Quest. Each is tailored to different stages of growth and business needs. During an initial consultation, we can help determine which offering best aligns with your current challenges and goals.
The full UX Audit involves a comprehensive evaluation of your current user experience, identifying strengths, weaknesses, and areas for improvement. We analyse user flows, interface design, and overall user engagement to provide actionable insights for enhancing your UX. The high-level audit includes a snapshot of this with 2-3 key areas reviewed.
Depending on the package you choose, deliverables can include detailed UX audit reports, strategic frameworks and workshop materials and outcomes, behaviour analysis reports, benchmarking data with goal-setting documentation, survey results with comprehensive data analysis, and continuous support updates. Each deliverable is designed to provide clear, actionable insights to help guide your strategic decisions.
Behaviour analysis involves using tools such as Google Analytics, Business Intelligence platforms, and Hotjar to understand what your users do and why. By analysing user behaviour, we gain insights into user motivations and pain points, enabling you to tailor your offerings to better meet user needs. We look at key areas such as acquisition routes, retention and engagement rates.
For clients who choose The Trusted Compass Quest package, we offer ongoing support that includes regular check-ins, updates, and continuous optimisation recommendations monthly. This ensures your strategies remain effective and adapt to emerging trends.
The timeline for seeing results can vary depending on the scope of the project and the specific challenges being addressed. However, our clients typically start seeing actionable insights and improvements within the first month of the engagement. Our ongoing packages deliver results monthly. An example of results from a client include a 53% increase in return traffic and increased engagement from 11% to 45% on key conversion pages.
Yes, we offer customisation options to ensure the service meets your unique requirements. During our initial chat, we will discuss your specific needs and tailor the service components accordingly. You can book a initial chat here