Conquer The Kingdom
Create, innovate and adapt ideas
Conquer your Challenges
Your success hinges on your ability to innovate, adapt, and transform ideas into market-ready solutions.
I
gnite your Creativity
Design Sprints
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Rapid ideation and testing to spark innovative solutions and test ideas in short timeframe.
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Leading fun and engaging activities to guide your team to think differently.
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Expect to leave each session with actionable insights and a clear path forward for your team.
T
une into your Users
Usability testing
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Gather critical feedback directly from your customers, providing you with clear insights that deliver actionable feedback.
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Uncover hidden pain points, areas for improvement and ensure your product works as intended, or refine it until it does.
B
ring your Ideas to Life
Prototyping
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Visualisation is key to innovation. Craft new ideas, refine existing ones and bring your vision to life.
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Compelling prototypes that inspire stakeholders and drive project momentum.
G
et your Team Working Together
Workshops
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Dynamic workshops align your team, foster creativity and drive problem-solving
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Generate ideas, develop strategies and bring them to fruition
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Ensure everyone is on the same page and towards the same goal.
R
efine and Perfect
Iterative improvements & A/B Testing
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Make informed decisions, measuring and testing features to optimise performance and provide clear data-driven insights.
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Focus on long-term improvements and maximise the impact of every change you make for business growth.
What to expect
Welcome to the final and most exhilarating stage of your journey. Transform your vision into a reality that not only meets but exceeds your customers’ expectations. With our expert guidance, your kingdom awaits.
How I've helped others
Prototyping
Creative Technology Programme
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
MyWorld Marketing Manager
Ben
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"From stakeholder interviews, data analysis, to the incredibly quick absorption of complex propositions and strategies their work to understand and know an organisation, its audience and its aims really sets them apart."
MyWorld Operations Manager
Bridget
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"The project provided us with valuable insights and the confidence to make informed decisions. In just 8 weeks Sophie conducted thorough audits, market research, and data analysis, truly grasping our needs. The comprehensive final report offered actionable next steps to build out our offering.”
Growth Manager, Sandwell Business Growth
Nicy
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"It was great to work with Sophie to bring our concept design to life. She was on hand to guide and support us throughout the process, from the initial planning and wireframes testing phase to the workshops with external stakeholders to get buy-in for our ideas.”
Manager at Legal Services Board (LSB)
Tania
£6,000
Begin your journey with the Scout's Guide, designed to provide you with a solid foundation in innovation and user-centric design. This introductory offering is perfect for startups ready to take their first steps towards market dominance.
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Design Sprint activity with your team
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Usability Testing on an existing or new idea
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A/B Test a feature to improve a specific metric
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Primarily remote, with one in-person kickoff
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Full up front payment
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2-3 week turnaround
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Ready to start in 7 days
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The project lead will be required for up to 2 hours a week
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Up to 3 team members will be required for up to 2 hours total
Ways to work with me
Booking Process
Let’s have a virtual tea (or coffee!)
We’ll meet for a virtual brew to assess where you’re at, what your goals are and what you need help with. I’ll guide you towards the right service.
A match made in heaven
If we think it’s a match, we’ll go ahead with a project brief and follow-on call to gather requirements and sign a contract to dot the i’s and cross the t’s. I always leave enough flexibility to allow for change.
Kick off workshop
Once we’ve nailed down a plan, we’ll do a interactive kick-off session with your team (or just you!) and get some early insights to drive things forward. No boring presentations here!
Why work with me?
Research that drives Action
Fast, cheap solutions might offer quick fixes, but they lack the depth and precision needed to truly understand and address the unique challenges and opportunities you face. We deliver actionable insights that are pivotal for sustainable growth.
Shared Problem-solving
Working in isolation drives your product and business goals apart. We firmly believe in the power of collaboration and fostering an environment of shared problem-solving and ideation. Uncover the best ideas and ensure buy-in and alignment across your team.
Transformative Data Insights
Data dumps without a context or a compelling story are unusable. We focus on transforming your data into clear, concise insights that drive tangible business outcomes, empowering you to convert challenges into growth opportunities.
Experiment and Adapt
Half-baked solutions and un-tested features lead to low retention and adoption. Our prototyping and testing processes help you build adaptable frameworks and test things quickly to gain insights to create products users love.
When you choose to work with me, you’re not just getting a one-off service provider; you’re gaining a strategic partner dedicated to your long-term success.
In a world filled with digital wonders and mythical beasts, there was a young girl who dreamed of conquering challenges and slaying the dragons that stood in the way of success. That girl was me, and my quest began over 9 years ago driven by a passion for exploring intricate problems and creating meaningful, impactful design work.
My quest has led me through the choppy waters of startups, the process monsters within scale-ups, and marketing demons in creative agencies, where I acquired the skills to defeat these challenges for teams big and small.
As an experienced design director and business owner, I firmly believe in the power of bringing people together to solve problems, create ideas and translate them into measurable solutions that drive real business results.
When not slaying digital dragons, I find peace in horse riding and enjoy the company of my mischievous pets, Nacho and Kiwi. My passion for organisation has been instrumental in setting up my business and reaching my life goals.
Got a few questions?
Happy to help!
The "Conquer The Kingdom Quest" package is our most comprehensive offering. It includes usability testing, iterative improvements, prototyping, workshops, and A/B testing. This package is designed to cover all aspects of product development and enhancement to ensure you can fully conquer your market. With this package I will work with you to define and set clear goals meaning guaranteed results.
Usability testing allows you to understand how real users interact with your product. By identifying pain points and areas for improvement, you can enhance user satisfaction and increase product adoption rates. We always encourage teams to get involved if they would like in this process to encourage transferrable knowledge.
We create low to high-fidelity prototypes depending on the stage of your product development. These prototypes can range from simple sketches and wireframes to fully interactive Figma prototypes, helping you visualise and test ideas before full-scale implementation.
A Design Sprint is a structured, time-constrained process for rapidly solving problems through ideation, prototyping, and testing ideas with your team and users. It benefits your startup by accelerating innovation, reducing risk, and delivering actionable insights in a matter of days. Depending on which option you choose we will either pick a relevant activity to do from the whole design sprint, or conduct a full workshop. A full design-sprint is usually over 7-14 days so these will be a taster of the full offering.
A/B testing involves comparing two versions of a feature to determine which performs better. This method helps you make data-driven decisions to optimise your product and achieve long-term improvements in user engagement and satisfaction.
For clients who choose The Conquer The Kingdom package, we offer ongoing support that includes regular check-ins, updates, and continuous optimisation recommendations monthly. This ensures your strategies remain effective and adapt to emerging trends.
You can expect accelerated innovation, improved user satisfaction, enhanced product effectiveness, and data-driven decision-making. Our goal is to help you achieve sustainable growth and long-term success in your market. An example of results from a client include a 53% increase in return traffic and increased engagement from 11% to 45% on key conversion pages.
Yes, we offer customisation options to ensure the service meets your unique requirements. During our initial chat, we will discuss your specific needs and tailor the service components accordingly. You can book a initial chat here