Helping ambitious businesses on their quest to success, designing products and services that customers love and want to use again and again.
Choose your Quest
The Wise Sage
Discover the hidden secrets of your realm through research
To start this journey, we must uncover the hidden secrets of your realm.
My comprehensive user research acts like a wise sage, revealing deep insights into your users' desires, needs, and motivations and connect this to your business goals. We'll chart the user journey, illuminating the path to the promised land.
The Trusted Compass
Measure the path to progress with precision metrics
As we cross the bridge, precise metrics and data become your trusted compass.
By linking design decisions to key business metrics and behavioural insights, I ensure your progress is steady and well-guided, leading you safely through potential pitfalls.
Conquer the Kingdom
Create, innovate and adapt ideas
Upon reaching the other side, innovation and adaptation are essential to securing your position in the your kingdom of the promised land.
My prototyping and testing processes help you refine strategies and create user experiences that captivate and succeed.
Upon reaching the other side, innovation and adaptation are essential to securing your position in the your kingdom of the promised land.
My prototyping and testing processes help you refine strategies and create user experiences that captivate and succeed.
There was a stubborn teenager named Sophie who fell in love with Photoshop at sixteen and refused to follow the "proper" path into design. She dove into the choppy waters of startups and process demons at scale-ups, learning what happens when companies build elaborate castles with no foundation in user needs.
At creative agencies, she discovered her superpower: translating complex user research into stories that inspire action. After founding and growing her own agency she had a revelation—the real magic happened through direct collaboration, not elaborate processes.
Now as a freelancer Sophie helps SaaS companies and ambitious businesses transform their websites and apps from functional to unforgettable, creating experiences users genuinely love and return to.
When she's not slaying digital dragons, you'll find her riding horses or on a walk in the Guildford countryside with her mischievous French bulldog, Nacho.
AI generated avatar
WHAT MY CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"Sophie quickly understood the engagement and retention challenges we were facing and brought a clear, practical approach to tackling them. She moves fast, thinks strategically, and always keeps both user needs and business impact in mind. She's collaborative in the best way—working alongside the team to refine ideas while keeping momentum."
UX Growth Director at Picsart
Samantha Davies
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
MyWorld Marketing Manager
Ben
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"From stakeholder interviews, data analysis, to the incredibly quick absorption of complex propositions and strategies their work to understand and know an organisation, its audience and its aims really sets them apart."
MyWorld Operations Manager
Bridget
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"The project provided us with valuable insights and the confidence to make informed decisions. In just 8 weeks Sophie conducted thorough audits, market research, and data analysis, truly grasping our needs. The comprehensive final report offered actionable next steps to build out our offering.”
Growth Manager, Sandwell Business Growth
Nicy
WHAT CLIENTS SAY
"Sophie took the time to really understand the strategic aims of what we're doing, why we're doing it and who it's for. This strategic underpinning is not only impressive, but it's one of the reasons she delivers such effective results."
"It was great to work with Sophie to bring our concept design to life. She was on hand to guide and support us throughout the process, from the initial planning and wireframes testing phase to the workshops with external stakeholders to get buy-in for our ideas.”
Manager at Legal Services Board (LSB)
Tania
