Fantoo
UX/UI • Branding
Supported the UX/UI of the project
Above/ Silver award homepage & Objectives for Bronze - Working with others.
The Brief
Fantoo are a software start-up with a focus on improving productivity. When I joined the company there were various ideas as to where the product was heading, from an email platform, which then evolved into a productivity tool organising your mail, calendar and contacts all in one place.
With the needs of the business changing rapidly, it was important to be able to work in an agile environment and create quick concepts to test and validate to the market. My time at Fantoo was varied working on their website, a re-brand project and most importantly being involved in the design and development of their product.
Above/ Previous web & mobile design 2015-16
Desktop application
With new values and changing ideas for the product, Fantoo's desktop application evolved with user feedback and the needs of the business.
Taking ownership of the visual design of the product, I initially worked on evolving the existing product. As the company evolved and the requirements for the next stage of the product were outlined, my role expanded into working with the UX team. We worked on designing new solutions that addressed the needs of the user, whilst still keeping a coherent visual design.
Above & Below/ Developing out wireframes - right proportions for the three column layout was important.
Above/ Responsive web designs for the new proposed v2 for launch. This included the ability to consolidate all messaging into the app.
Mobile Application
Using existing design guides to tailor the app to each ecosystem, we embarked on designing the Fantoo's mobile offering, providing a unified experience across both native iOS and Android devices.
The mobile app presented a host of new challenges; with restrictions on certain design elements in the different operating systems. I worked closely with the development and UX teams to create a compelling mobile offering that would help Fantoo stand out from the crowd. When designing the apps I used both Google's Material design and Apple's human interface guidelines to create a familiar experience for the users.
Above/ Focus group notes of feedback from volunteers.
Above/ iOS & Android applications - Mail view, with quick actions and people-centric focus.
